Behavioral Finance

Behavioral finance studies how psychological influences and cognitive biases affect the financial behaviors of investors and financial practitioners. Unlike traditional finance theory, which assumes investors are rational, behavioral finance recognizes that human emotions and mental shortcuts often lead to irrational decisions.

Understanding behavioral finance helps investors recognize their own biases and avoid common psychological pitfalls that can hurt investment returns. Common biases include loss aversion, overconfidence, herd behavior, and anchoring. By becoming aware of these tendencies, investors can make more rational decisions and improve their long-term financial outcomes.